‘Castelnau: ‘Champagne must not rest on its laurels’ - April 2019

The Drinks Business

James Lawrence

In a recent article written by James Lawrence in The Drinks Business, Belinda Stone responded to questions on the ‘(perceived) elitism’ of Champagne and the Syndicat General des Vigernons de la Champagne’s attempts to combat this in their latest campaign.

The ‘Reserved For All Occasions’ adverts aim to make Champagne more accessible and target the next generation of consumers.

Currently Stone feels Champagne is at risk of “alienating younger drinkers who typically align themselves with a sense of freedom.”

In response to this, she puts forward Champagne Castelnau for being a “forward thinking" brand. They "are making strides in the right direction and comfortably fit into that category."

"We have repositioned Champagne Castelnau aesthetically with the aim of attracting the attention of the next generation of Champagne buyers (trade and consumers) while keeping the same quality cues that our existing customers are used to.”


SILVER - Decanter World Wine Awards 2019

GOLD - International Wine Challenge 2019

GOLD - Mundus Vini Summer 2018

GOLD - International Wine and Spirit's Competition 2018

SILVER - International Wine Challenge 2018

Champagne Castelnau Blanc de Blancs 2005

Champagne Castelnau, France

SILVER - Decanter World Wine Awards 2019

CRITICS' CHOICE - 93 Points - Wine Enthusiast Magazine 2019

Champagne Castelnau Vintage 2006

Champagne Castelnau, France

GOLD - Sakura Japan Women's Wine Awards

GOLD - Berlin Wine Trophy

GOLD - Mundus Vini Spring 2018

SILVER - Mundus Vini Summer 2018

CRITICS' CHOICE - 91 Points - Decanter Magazine

Champagne Castelnau Rosé NV

Champagne Castelnau, France

Stylish, contemporary and elegant. A champagne that celebrates subtlety and a love of fine things.

GOLD - Sommelier Wine Awards 2019

GOLD - Mundus Vini Summer 2018

CRITICS' CHOICE - 5* - Harpers Wine Stars 2018

GOLD - Concours des Vins Elle à Table 2017

GOLD - Sakura Japan Women's Wine Awards 2017

Champagne Castelnau Brut Reserve NV

Champagne Castelnau, France

This is the flagship wine of the House of Castelnau with its characteristic long maturation.

GOLD - Sommelier Wine Awards 2018

GOLD - Mundus Vini Spring 2018

GOLD - Mundus Vini Summer 2017

SILVER - Sommelier Wine Awards 2017

SILVER - International Wine & Spirits Competition 2017

Champagne Castelnau Brut NV

Champagne Castelnau, France

A bright, lively champagne with a lovely freshness.

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